Igaming platform and aggregator supplier iGP has integrated two key products from SameGrid.
GamePark, an AI recommendation engine, and PayLab, a payment orchestration and reconciliation service, have been taken by iGP.
GamePark creates personalised customer experiences based on factors such as “Because You Played,” “Similar Players Liked” and “Exclusive VIP Picks.”
Partners can compare strategies and performance, while the engine can be integrated within any CRM. Recommendations can be tailored to KPIs and business costs.
PayLab works with over 400 payment service providers (PSPs) and more than 100 currencies and cryptocurrencies.
The system contains in-built Managed Services including PSP management, risk and fraud management and marketing and commercial support.
Jovana Popovic Canaki, CEO at iGP, said: “The launch of GamePark and PayLab will undoubtedly complement our offering.
“Both products will maximise engagement for our partner operators and deliver seamless player experiences, which is always our aim.
“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”
