Nigeria's mobile gaming market welcomes a transformative product. The new game "Rise & Hustle" features a "free-to-play, real rewards" model, tailored specifically for the local "mobile-first" population, supports entry-level smartphones, consumes very low data, and completely eliminates in-app payment mechanisms, hitting the core pain points of players.
In Nigeria, mobile games account for 83% of the gaming market, and 92% of people use smartphones. "Rise & Hustle" integrates local slang, street art, and local stories, with content that resonates with the lives of the young demographic. The gameplay combines mini-games and daily tasks, where completing challenges earns players the in-game currency "Gold Coins," which can be exchanged for call time, data, cashback, and merchandise rewards.
Additionally, players can also convert Gold Coins into Rise tokens, which are issued on the Binance Smart Chain (BEP-20 standard) and offer high-speed, low-cost digital asset compatibility.
The game innovatively introduces a "Squad" system, encouraging team collaboration to win collective rewards and enhance the sense of community. Co-founder Tromans-Jones states that the platform does not charge any hidden fees, aiming to "make every click count." He emphasizes that this game is a response to Nigerian players' demand for real returns.