In the context of globalization, more and more game developers are turning their attention to overseas markets, especially those with great potential such as the Philippines, Brazil, Indonesia, India, Kenya, and Nigeria.
However, how to quickly scale up and reduce promotion costs in these markets has become a challenge for many companies. Today, let's talk about overseas advertising and provide some practical strategies and tips.
1. Precise Targeting: Find Your Target Users
In overseas promotion, precise targeting is key to success. Taking the Philippines as an example, users in this country have a high interest in gambling games, especially slot games and betting games. Data shows that by 2025, the gaming market in the Philippines is expected to reach billions of dollars, attracting many manufacturers. However, while competition is fierce, promotion costs are also rising.
Our experience: In the Philippine market, we recommend a combination strategy of Facebook placements and TikTok overseas promotion. Facebook's precise advertising features can help you quickly reach your target users, while TikTok, with its short video format, has a strong influence among young users. By combining these two platforms, you can more efficiently cover the core user groups in the Philippines.
2. Low Cost, High Conversion: Secrets of Material Placement and Strategy
The quality of the placement materials directly determines the click-through rate and conversion rate of the ads. Our professional design team excels at creating materials that not only fit the local culture but also have attractive designs. For example, users in the Brazilian market prefer bright and vibrant designs, while Indonesian users prefer simple and clear styles.
Practical tips:
Dynamic ads: Displaying recently browsed game content through dynamic ads can effectively increase click-through rates.
Localization of language: Using the local language of the target market in ad copy can significantly improve user acceptance.
Testing and optimization: Regularly test different materials and placement strategies to find the best combination.
3. Efficient Launch: Full Process Guide for Native Package Apps
For manufacturers looking to quickly enter overseas markets, launching native package apps is an important step.
A game manufacturer in India successfully launched a slot game quickly on Google Play and App Store through native package apps. By optimizing placement strategies and material design, this game achieved over 100,000 daily active users (DAU) within a month of launch.
Keywords:
Google promotion: In the Indian market, Google ads remain one of the most effective promotional channels.
Game localization: The game content has been deeply localized for Indian users, ensuring a better user experience.
4. Risks and Opportunities: How to Face Market Challenges
In overseas market promotion, risks and opportunities always coexist. Taking the Nigerian market as an example, although user growth is rapid, the local advertising review policy is relatively strict, and special attention needs to be paid to the compliance of material content. Additionally, in a highly competitive situation, how to achieve efficient promotion within a limited budget is also a challenge for many manufacturers.
Our solutions:
Data monitoring and analysis: By analyzing real-time data, adjust the placement strategy timely to optimize advertising effects.
Risk warning mechanism: Provide real-time warnings and coping suggestions for policy changes in different markets.
Low-cost promotion plan: Develop personalized promotion strategies based on the characteristics of the target market, helping clients achieve efficient promotion within a limited budget.
