Meta is accelerating the full automation of its advertising business, planning to achieve the entire process from ad creation to delivery by AI systems by 2026. Advertisers will only need to provide their company website, and the rest will be handled by artificial intelligence. Internal information
WhatsApp, which originally started with the principle of "no ads, no disturbances," has finally taken a crucial step towards commercialization. This week, Meta officially confirmed that it will introduce advertising features in WhatsApp in the coming months. This change signifies that the world's mo
When deploying Meta Ads on a large scale, it is common to manage 30 to 50 advertising campaigns, while testing multiple attraction points, creative angles, and material combinations. Facing the complexity of multiple accounts and strategies running in parallel, using automation tools like theOptimiz
As cryptocurrencies completely transform the financial world, crypto casinos are also reshaping the future of online gambling. The latest industry insights released by All iGaming show that rigorously verified crypto casinos are leading a wave of change that prioritizes fairness, security, and user-
When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar
As the Chinese game industry's overseas strategy matures, the United States has become a key battleground for Slots games. According to Sensor Tower data, in Q1 2021, Slots games occupied a significant position in the US App Store's revenue rankings for gambling mobile games; among the top 50 best-s
In recent years, Telegram has become more than just a chat tool, actively exploring new paths for the integration of social platforms and finance. The official launch of the Wallet (TG Wallet) has become an important part of cryptocurrency payments and receipts. Let's take a closer look at the featu
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
Shared by a Taiwanese slot machine probability engineer about his overseas work experience.Work Environment: Comfort in Taiwan vs. Diversity AbroadTaiwan: Most gaming companies in Taiwan have offices in commercial buildings with generally good environments, rarely in dilapidated buildings. The offic
In the digital age, meeting players' demands for multi-platform, seamless gaming experiences has become a new growth engine for operators. Zoe Ebling, Vice President of Interactive at leading global game provider AGS, delved into the commercial value and player benefits of a unified gaming ecosyste
According to The Wall Street Journal, Meta is accelerating the automation of its advertising business, planning to have the entire process of ad placement completed by artificial intelligence by 2026. Advertisers will only need to provide product images and a budget, with the rest handled by AI.As a
In the forecast by Research and Markets, by 2028, the global online gambling market is expected to exceed $213 billion. iGaming, which includes online casinos, sports betting, virtual lotteries, online poker, and other forms, has been thriving since the pandemic. By 2025, with the deep application o
Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
The Advertising Industry: AI is Taking Over EverythingThe disruption of the advertising industry by artificial intelligence is no longer a distant prophecy. Giants like Google and Meta are heavily investing in image and video generation technologies not just because of their broad prospects, but bec
Meta's New Advertising Tool for Gambling Operators: Co-Creation Ads to Leverage User EngagementFacing fierce competition and rising advertising costs, gambling operators fear their ads might just be money down the drain. However, Meta's co-creation advertising system is bringing about a revolution,
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