Bragg Gaming announced the appointment of veteran gaming industry professional Scott Milford as the Executive Vice President of Group Content, marking a key step in the company's efforts to expand its influence in the US market. With over 25 years of industry experience, Milford brings deep product strategy and global content development leadership to Bragg.
Prior to joining Bragg, Milford worked at Aristocrat Leisure for 17 years, where he served as the Chief Product Officer of the operating brand Pixel United and was the President and Managing Director of its social casino business. His resume also includes key positions at Konami and Aruze Gaming in Australia, accumulating extensive management and product operation experience.
Bragg's CEO, Matevž Mazij, highly praised this appointment: "Scott's joining will structurally elevate Bragg. He has significant achievements in forming global game development teams and driving product mechanism innovations, such as the Connect & Collect series. As we accelerate content releases in the US, his leadership will ensure we remain at the forefront of iGaming innovation."
This personnel adjustment comes as Bragg Gaming is fully advancing into the US. The company recently released its Q1 2025 financial report, showing a 7.1% year-over-year revenue increase to 25.5 million euros (approximately 29.2 million USD), with US market revenue surging by 150%. Milford's joining is seen as an important step in deepening the company's North American strategy.
In addition, Bragg appointed Holly Gagnon as the chair of the Gaming Commission in April this year, further strengthening its governance and strategic layout.
Milford is looking forward to his new role, stating: "I am impressed by Bragg's pursuit of innovation and excellence. This is not just a company that adapts to trends, but one that leads them. Working with a world-class team to redefine the gamification and player interaction experience of online casinos is very exciting."
He added that his goal is to push Bragg and its partners to create the next generation of industry product experiences and continuously expand the company's technological edge and brand influence in the competitive iGaming market.
