Artificial intelligence and data science solutions provider Future Anthem has been approved by regulatory authorities in New Jersey, officially entering the regulated gambling market in the United States. This license marks a key milestone in the company's North American expansion strategy and paves the way for the deployment of its core product, Amplifier AI, in the US market.
Through integration with existing technology from Gaming Innovation Group (GiG), Future Anthem is now able to offer its modular AI platform, Amplifier AI, to operators in New Jersey. PlayStar has been confirmed as the first brand partner in the state to launch the platform.
Amplifier AI is a real-time machine learning-based personalized tool platform, designed to enhance player experience, optimize conversion paths, and support responsible gaming. Its features cover multiple stages of the player journey, dynamically adjusting content and marketing strategies based on user behavior, effectively reducing customer churn.
It is noteworthy that the platform was initially deployed in July 2024 through GiG in some operator networks, focusing on preventing user churn and enhancing user stickiness in casino games.
This collaboration also enables GiG's operator partners to leverage AI-driven personalization capabilities, adding a data intelligence layer to their casino and sports betting products, further strengthening their competitive advantage in regulated markets.
Leigh Nissim, CEO of Future Anthem, stated: "Obtaining the license in New Jersey is an important milestone for us. We are thrilled to collaborate with PlayStar and bring advanced personalized technology solutions to this competitive and vibrant market."
GiG has also been expanding its market footprint in recent years, having recently secured new partnership agreements in the UK and Ontario, Canada. The integration with Future Anthem is a key component of its efforts to promote the broader application of artificial intelligence in compliant gambling environments.
