Blask officially launches "Games"—a new real-time data dashboard designed specifically for the iGaming industry, aimed at answering two core questions for operators, content providers, and affiliate agencies: "How is a game displayed in the casino lobby?" and "How much attention has it generated in the market?"
This tool is a significant extension of the Blask data platform, combining three key indicators to bring users unprecedented market visualization capabilities:
Game Visibility Ranking (GVR): Utilizing Blask's AI technology, the system ranks the display position of each game in online casino lobbies. For example, a score of 1 represents a front-page "hero spot" display, while 80 means the game is buried screens away, with very low exposure.
Blask Index: Converts the search query volume for a game into standardized daily data, facilitating horizontal comparisons with other games and markets.
Share of Interest (SoI): Based on the Blask Index, it shows the game's share of market attention, visually presenting the relative changes in popularity.
These indicators are updated every 24 hours, no longer relying on lagging quarterly reports or backend logs, allowing users to get the latest market trends every morning.
Blask's co-founder and CEO Max Tesla said: "The pace of the iGaming industry is measured in hours, not quarters. The 'Games' dashboard translates this dynamism into a readable, actionable data view—like a Nasdaq dashboard for content teams, and a Bloomberg terminal for game providers."
The multifaceted value applications of Blask Games include:
Casino operators can clearly see which games are hot in user searches, which are already displayed in the front row, and which are still hidden deep in the page. This helps to quickly adjust the game catalog, allocate jackpot budgets, and avoid missing hot trends.
Game providers can track the visibility and interest trends of games in various locations, guiding the pace of marketing promotions, optimizing game launch timings, and even providing a basis for negotiation for priority certification and lobby positions.
Affiliates and traffic buyers can identify the most topical games before launching campaigns, thereby enhancing click-through rates and partnership benefits.
Market analysts and investors can view changes in the share of interest as a leading indicator of the direction of total gambling revenue (GGR), making judgments and decisions in advance.
In short, Blask Games replaces subjective intuition with daily updated visibility and attention data, helping the entire iGaming ecosystem achieve data-driven content deployment and business decisions.
Currently, Games is undergoing public testing in five selected markets (India, Brazil, Spain, the Netherlands, and South Africa) without the need for additional subscriptions or downloads, accessible directly by Blask platform users.
