Optimove and EveryMatrix announce a new integration to help iGaming operators automatically trigger personalized marketing campaigns based on real-time player behavior. Through this partnership, Optimove clients can leverage the EveryMatrix iGaming platform to instantly respond to key events such as deposits, withdrawals, and session losses, greatly enhancing marketing efficiency.
This integration addresses the common technical delays in traditional marketing execution, allowing operators to launch campaigns quickly without relying on analysts or engineers. Motti Colman, Vice President of Gaming Revenue at Optimove, noted that this move demonstrates the powerful potential of "location-free marketing."
Practical applications include automatically triggering a welcome offer upon first deposit, awarding loyalty rewards based on game milestones, and automatically sending wake-up messages after session ends, helping operators increase player activity and customer lifetime value.
Kevin Furlong, Chief Procurement Officer at EveryMatrix, stated that this collaboration brings significant value to operators. Notably, Optimove had earlier launched a real-time interaction tool and partnered with ScoreConnect this year.
With this real-time data integration, both parties' clients will be able to more precisely control personalized marketing strategies and optimize customer engagement timing. Optimove and EveryMatrix serve hundreds of operators in regulated markets across Europe, the USA, and more.
