Coinbase is launching an ambitious transformation plan, preparing to expand its cryptocurrency trading app into an "everything exchange" that covers all categories of on-chain assets. The new platform will offer tokenized real assets, stocks, derivatives, prediction markets, and early token sales services, initially launching in the United States and gradually expanding to global markets after obtaining regulatory approvals from various regions.
Coinbase Vice President of Product, Max Branzburg, stated that the platform's goal is to put all tradable assets on the blockchain, providing a one-stop trading experience, serving a faster, more convenient, and globalized financial future.
This strategy closely follows the "crypto plan" initiated by the U.S. Securities and Exchange Commission, echoing the layouts in stock tokenization by platforms such as Robinhood, Gemini, and Kraken, showing that mainstream platforms are accelerating the popularization of on-chain financial products.
Coinbase's actions also reflect the resurgence of the prediction markets. Previously, Polymarket spent over a hundred million dollars to acquire a CFTC-licensed exchange, marking the re-entry of this field into the U.S. market under a regulatory framework, attracting more and more institutional investors' attention.
Two weeks ago, Coinbase just released a "WeChat-like" application, Base App, and now it is launching a full-chain financial platform layout, indicating that it is accelerating the creation of the next generation of global financial services super portals.
