Can't place Meta ads properly? This industry-wide guide helps you solve the puzzle! Many friends who have just started advertising overseas often encounter such troubles: "Why are my ads always rejected? Why is the placement always restricted?" "In the same industry, others cover the whole network, but my ads are frequently blocked?"
Combining years of practical experience, we have organized the entire process of Meta ad review and the key points of violations in popular tracks, helping you to understand the ad review mechanism from scratch, easily avoid pitfalls, and smoothly start the Meta gold mining journey. Without further ado, let's get into the meat of the matter!
1. Understand the Meta ad review process, easily pass the review
Before placing Meta ads, be sure to read the official advertising policy and terms. Meta's review is extremely strict, covering images, videos, text, landing pages, and audience targeting. Generally, ad reviews are completed within 24 hours, but special cases may take longer.
If the ad does not violate the policy, it can generally be launched within a day. Otherwise, Facebook imposes various restrictions and penalties on non-compliant ads and accounts, including:
Ad Rejection: Ads are rejected for non-compliance and can be edited or appealed.
Limited Placement: Although the account is not banned, the ad budget and features are restricted.
Account Opening Restrictions: High-risk industry accounts are limited in number.
Account Suspension and Asset Freeze: Severe violations will result in account suspension and asset freezing.
High-Risk List: Malicious violators will be blacklisted and prohibited from placing ads.
Most newcomers do not understand the specific reasons for ad rejections, often due to discrepancies between ad content and products or landing pages. More severe penalties include limited placement functionality, restricting daily budgets and traffic, severely affecting placement effectiveness. Before placing ads, be sure to carefully check industry compliance and ad content to avoid losses.
2. Full analysis of Meta ad violation types
Different fields have different ad review standards. Here are some of the high-incidence areas and issues in recent reviews:
Gaming Ads: Using exaggerated buttons, horror and bloody images, exposed characters, overly emphasizing weapons; gambling games not applying for whitelist.
E-commerce Ads: False promotions, altered images, unauthorized use of celebrity materials, false countdowns, selling counterfeit goods, abusing fan page rules to evade review.
Financial Services Ads: Claiming high returns, displaying specific loan amounts, false success stories.
Social App Ads: Claiming to find soul mates, content not clearly for dating may be misjudged, requiring appeal.
Short Video App Ads: False buttons, no actual playback function, misleading UI elements.
3. Three practical guides to avoid violations
Pre-launch Self-check: Confirm that ad materials, copy, landing pages, and homepages comply with Facebook regulations; ensure business model is compliant.
Post-launch Monitoring: Once a violation is detected, adjust the ad content immediately to ensure compliance with policies.
4. Conclusion
This article has sorted out the Meta ad review process, common violation points, and effective pit-avoidance and appeal strategies, combined with practical experience, to help you avoid common pitfalls in overseas advertising. Cross-border marketing is not easy, choosing reliable platforms and tools is extremely crucial. I will continue to share more practical tips in the future, stay tuned!
