iGaming company Incentive Games, focused on free and real money gaming solutions, announced that it has officially obtained a B2B operating license from the Alcohol and Gaming Commission of Ontario (AGCO), marking an important milestone in its North American market strategy.
The license is effective immediately, allowing Incentive Games through its real money gaming division Incentive Studios to provide customized gaming content to licensed operators within Ontario. Since the opening of the iGaming market in Ontario in 2022, it has quickly become one of the most well-regulated and active online gambling regions in Canada.
The AGCO's licensing process covers strict standards including responsible gambling, safety compliance, and operational conduct. The approval of Incentive Games means that its platform and services have met all the requirements under Ontario's regulatory framework.
Incentive Games CEO John Gordon stated: "Obtaining the Ontario license is an important moment for our entire team. It not only validates our commitment to high standards of operation but also paves the way for us to establish long-term partnerships in the region."
This license issuance comes as the company is actively expanding into the North American market. Recently, Incentive Games also received a temporary B2B license from the Michigan Gaming Control Board. Additionally, the company's collaboration with bet365 to launch the "Tournament Predictor" free game has attracted widespread attention ahead of international events.
As the North American iGaming regulatory system matures, Incentive Games is accelerating its strategy blueprint of "compliance-based, global expansion."
