MelBet announces a partnership with the reigning champions of the Caribbean Premier League (CPL), the St. Lucia Kings, becoming the main partner for the 2025 season. Both parties will collaborate to support the team's title defense and promote rich fan engagement and content activities throughout the season.
The St. Lucia Kings, coached by former international cricket star and two-time ICC T20 World Cup-winning captain Darren Sammy, combines seasoned international players with local talent and has been a strong competitor in the CPL since its inception in 2013.
Satish Menon, CEO of the St. Lucia Kings, stated, "We are honored to partner with MelBet as our main partner. Their ability to create exciting experiences aligns perfectly with the spirit of our team."
The MelBet brand will appear across multiple platforms related to the team, with more details on the partnership to be announced before the season starts. Chief Commercial Officer Saurabh Arora added, "Welcome MelBet to join us in launching an exciting new chapter for the 13th season of the CPL. MelBet's passion for sports and pursuit of excellence perfectly match our goals."
This partnership is part of MelBet's recent strategy to expand its influence in the Latin American market, following various bonus schemes launched for the Copa Libertadores and Copa Sudamericana.
