As the casino-style mobile games steadily develop in the overseas market, through precise internationalization strategies, the Slots game "Jackpot Eggs" has successfully broken through growth bottlenecks, achieving a dual leap in user scale and revenue.
01. Current Status of the Overseas Casino Mobile Game Market
Data shows that in 2021, casino-style mobile games accounted for 3.27% of the top 100 self-developed mobile game revenues from China, only second to elimination games by 2.5 percentage points. In 2022, the number of global casino mobile game advertisers reached 4,100, with a nearly 40% year-on-year increase.
Although casino mobile games are a niche category, they maintain a good posture overseas due to a stable user base and continuous growth. Highly dependent on paid user acquisition and with limited advertising scale, how to break through the "scale expansion" and "monetization efficiency" bottlenecks under refined operations has become a key industry challenge.
02. Challenges and Needs of "Jackpot Eggs"
After accumulating early users, "Jackpot Eggs" faced two major difficulties: limited user scale growth and declining ROI, with traditional promotion channels gradually diminishing in effectiveness. The client urgently needs to maintain the core advantages of the product while opening new growth paths and deeply tapping into monetization potential.
03. Excellent Internationalization Strategy Drives Growth
Precise monetization strategy, breaking through the profit ceiling
Relying on in-depth data analysis and user value models, precisely constructing layered user profiles, continuously optimizing advertising materials and display timing through A/B testing. Intelligently managing ad frequency and key touchpoints, enhancing ad precision and user response, significantly increasing eCPM, effectively breaking through ROI bottlenecks, and laying a foundation for profitability.
Diverse channel expansion, achieving scale leap
Integrating over 100 global channel resources, precisely selecting high-potential markets. Focusing on Latin America, Southeast Asia, and the Middle East, key regions for casino mobile games, and prioritizing the Kwai channel. Combining Kwai's rich user profiles and intelligent delivery algorithms, accurately targeting high-value user groups, using innovative advertising combinations to enhance click conversions and user quality, successfully driving "Jackpot Eggs" to achieve exponential growth in scale.
04. Strategy Effectiveness Highlights
Through optimization of monetization and channel expansion strategies, "Jackpot Eggs" reached a peak of 50,000 new users per day, with total downloads exceeding 7 million, successfully entering the TOP 150 casual games category in the US Google Store.
This achievement not only reflects the excellent capabilities of precise internationalization strategies in monetization and channel operations but also brings breakthrough scale and revenue growth to the client, helping high-quality casino mobile games achieve leapfrog development.
