LiveScore Group has entered into a new collaboration agreement with player interaction experts Enteractive, launching a "Player Re-engagement Program" for its LiveScore Bet and Virgin Bet brands, aimed at recalling lost users and activating dormant accounts.
In this collaboration, Enteractive will leverage its global network of native agents across different time zones to reawaken registered but non-depositing player accounts through personalized one-on-one communication, bringing them back to the platform. According to official data, Enteractive currently brings back approximately 20,000 players each month for its partners, and has interacted with over 12 million players by 2024.
LiveScore Group operates in the UK, Ireland, Bulgaria, and Nigeria, while Virgin Bet primarily targets the UK market. Dominic Vye, director of LiveScore Bet and Virgin Bet, stated that this collaboration will expand the brands' interaction with users, offering a more engaging experience:
“Enteractive's personalized player communication model has always been highly effective. This one-on-one communication approach can more precisely reach specific user groups, significantly enhancing their engagement.”
However, it is worth noting that the UK Advertising Standards Authority (ASA) had previously found in a survey that LiveScore's advertisements, appearing in apps targeted at under-18s, violated CAP rules 1.3, 16.1, and 16.3.13.
Pedram Padidar, Chief Operating Officer of Enteractive, stated that LiveScore has built a strong ecosystem for sports fans and betting players, and Enteractive's involvement will bring new growth momentum:
“Reactivating players is not just about reconnecting, but also about engaging at the right time, in the right way, with content that interests the players. Our role is to complement the brand's CRM strategy, focusing on user experience, and letting them rediscover the value of the platform.”
This collaboration signifies that LiveScore Group will focus more on refined operations in user retention and reactivation, reflecting the increasing reliance on personalized outreach amidst intensifying competition in the betting brand market.
