South Africa has become the core driving force of Betway's global operations. In 2024, this online gambling giant achieved a revenue of 10.8 billion Rand (approximately 544 million Euros) in South Africa, accounting for 53% of its total international revenue, making South Africa the company's largest single market.

Although Betway's operations cover Europe, North America, South America, the Middle East, and the Asia-Pacific region, the performance of the South African market is particularly outstanding. According to the "Daily Investor", Betway's total revenue has continued to grow in recent years, from 12.3 billion Rand (620 million Euros) in 2022 to 20.2 billion Rand (1.02 billion Euros) in 2024, with the South African market contributing the majority of the growth. In 2023, the revenue in South Africa was 6.3 billion Rand (317 million Euros), and it increased to 10.8 billion Rand (544 million Euros) by 2024, with an annual growth of over 70%.

Globally, 64% of Betway's revenue comes from Africa and the Middle East, 19% from Europe, and 14% from North and South America. In South Africa, the company offers sports betting and live casino games through locally licensed branches. Marketing expenses are Betway's largest expenditure, accounting for nearly 80% of revenue. Locally, the company actively conducts various marketing activities, including sponsoring the English Premier League, South Africa's 20-nation T20 cricket league, the Big Easy Golf Tour, and the Summer Cup horse racing event, and consolidates its market dominance through extensive advertising on television, radio, and digital media.

Betway's success demonstrates that having a localized operating platform can translate into global revenue advantages. More than half of the international revenue comes from the South African market, proving how regional market advantages can drive the company's leading position in the global gambling industry.