iGaming developer Spribe announced the signing of renowned UFC content creator and social media influencer Nina Drama (real name Nina-Marie Daniele) as the global brand ambassador for their flagship game Aviator.
Since 2022, Nina Drama has emerged as a distinctive and unconventional reporter in the UFC and MMA fields. With over 14 million social media followers, she has become one of the most influential new media figures in the industry. This collaboration will leverage her large audience to launch a series of promotional campaigns aimed at the youth.
Spribe has previously established partnerships with UFC athletes Alex Pereira and Merab Dvalishvili, and is now expanding its "UFC lineup" to enhance Aviator's influence among the fighting and young entertainment audiences.
Spribe's Chief Cultural Officer Giorgi Tsutskiridze stated: "The collaboration with Nina will bring innovative and creative marketing content. We look forward to further enhancing Aviator's global influence and allowing more players to experience the unique charm of this game."
It is worth mentioning that Nina Drama recently won the "Person of the Year Award" at the MMA awards ceremony held in Las Vegas. Speaking about the collaboration, she said: "I am excited to promote Aviator with Alex and Merab. Together, we will create fun, relatable, and virally potent content for our fans."
Industry insiders generally believe that this signing will not only further consolidate Spribe's market positioning among the UFC and Generation Z demographics but also inject new momentum into the continuous global expansion of Aviator.
