Soft2Bet has officially launched its new brand Swiper in Sweden, obtaining a license from Spelinspektionen (Swedish Gambling Authority). The brand has been fully localized for the Swedish market, combining a mobile-first design with compliance features, aiming to create a more interactive and secure gambling experience for players.
Swiper is powered by Soft2Bet's self-developed MEGA Incentive Engine, a framework that has been proven in multiple markets to enhance player engagement and retention through tasks and reward mechanisms. The platform will offer over 85,000 live and 70,000 pre-match sports betting opportunities, along with customized promotions tied to Swedish holidays and events.
Unlike traditional interfaces, Swiper's design draws inspiration from the interactive logic of TikTok and Instagram. Users can swipe through a personalized feed of dynamic short videos, covering new games, cumulative jackpots, and live entertainment shows. The mobile experience is specially optimized with swipe navigation and an adaptive interface that aligns with modern users' browsing habits.
Soft2Bet's Chief Product Officer Yoel Zuckerberg stated in an interview with Gambling Insider: "Today's users are accustomed to a social media-style browsing method. Swiper integrates this intuitive experience into the gambling environment, allowing players to explore entertainment with a higher level of immersion and interactivity."
Beyond interface innovation, Swiper also emphasizes compliance and safety. The platform has integrated mainstream Swedish payment solutions Swish, and supports BankID identity verification and Spelpaus self-exclusion mechanisms. This allows players to quickly complete identity verification and securely manage funds, while ensuring responsible gambling practices are upheld.
Soft2Bet's Chief Legal Advisor David Yatom Hay noted: "These features not only meet regulatory requirements but also highly align with the daily habits of Swedish users. BankID provides a trusted foundation for instant identity verification, while Swish makes financial transactions more convenient and secure."
The launch of Swiper continues Soft2Bet's localization strategy in the Nordic market. Previously, CampoBet and Betinia were licensed in Sweden and optimized for the Danish market. By deeply aligning with local needs in technology, payments, and compliance, Soft2Bet hopes to further enhance its market penetration and brand trust in Sweden.
