Swedish Gambling Bonus Ban Sparks Controversy, BOS Warns It May Exacerbate Monopoly Market

Sweden has recently proposed a plan to ban online gambling bonuses, sparking widespread discussion in the industry. The BOS association criticizes this move, believing it could benefit existing monopoly enterprises while driving players to the illegal market, whereas supporters are concerned that bo

Sweden's two major gambling operators see growth in third-quarter earnings

Sweden's major gambling operators Svenska Spel and ATG reported a year-over-year growth in financial results for the third quarter of 2024, with both companies seeing increases in revenue and net profit. Svenska Spel's quarterly net gambling revenue reached 1.87 billion Swedish kronor (approximately

Yolo Group Strategic Transformation: From Crypto Gambling to Regulated Markets

Pioneer in the cryptocurrency gambling sector, Yolo Group, recently announced a major strategic shift, focusing from unregulated crypto casino operations to regulated markets. The company plans to integrate its Sportsbet and Bitcasino brands into the unified Yolo.com brand, and enter top-tier regula

Sweden Strengthens Self-Exclusion System Spelpaus: Gambling Regulatory Authority Proposes Stricter Identity Verification and Marketing Restrictions

The Swedish Gambling Authority (Spelinspektionen) recently launched a public consultation on the regulatory reform draft of the self-exclusion system Spelpaus, planning to enhance the effectiveness of this tool through stricter identity verification and marketing restrictions.The core of this propos

Soft2Bet launches localized brand Swiper, bringing a social experience to deepen its reach in the Swedish market.

Soft2Bet has officially launched its new brand Swiper in Sweden, obtaining a license from Spelinspektionen (Swedish Gambling Authority). The brand has been fully localized for the Swedish market, combining a mobile-first design with compliance features, aiming to create a more interactive and secure

Swedish Gambling Q2 Report: Turnover Rises Against the Odds, Closure of Casino Cosmopol a Drag, Channelization Rate Still Below Target

Sweden's gambling regulatory authority Spelinspektionen has released the industry data for the second quarter of 2025. Despite a significant decline in revenue due to the complete shutdown of the state-owned casino Casino Cosmopol, the overall regulated gambling market still recorded growth.Data sho

Swedish gambling channelization rate falls below target, BOS urges reforms to attract licensed market

The Swedish Gambling Authority (Spelinspektionen) released its channelization assessment report for 2024, showing that about 85% of gambling activities in the country are conducted through licensed operators, a decrease of 1 percentage point from 2023, still below the government's target of 90%.The

The channel rate of Swedish gambling has dropped to 85%, with online casinos being the main drag factor.

The latest report from the Swedish gambling regulatory authority Spelinspektionen shows that the channeling rate to the licensed market is expected to be 85% in 2024, a decrease of 1 percentage point from 86% in 2023.The so-called "channeling rate" refers to the proportion of Swedish players gamblin

Swedish gambling regulator takes action again, banning three unlicensed operators from entering the domestic market.

The Swedish gambling regulatory authority, Spelinspektionen, recently announced a ban on three foreign operators that were providing services to Swedish players without a license. The latest to be banned is Liquid Entertainment NV, registered in Curaçao.The regulatory body stated that this action s

Swedish regulatory authorities order two unlicensed gaming providers, Solid Software Solutions and Rabocse, to cease operations immediately.

The Swedish gambling regulatory authority, Spelinspektionen, has once again taken action, ordering two unlicensed gaming providers—Solid Software Solutions and Rabocse—to immediately cease their operations and marketing activities in the Swedish market.Investigations have shown that although the two

Swedish operator ATG's revenue fell by 5% in the first half of the year, with an increase in gambling taxes and weak casino operations being the main reasons.

Swedish operator ATG has announced its financial data for the first half of 2025. Net Gaming Revenue (NGR) was SEK 2.6 billion (approximately USD 237 million), a 5% decrease year-over-year, with total group revenue also falling to SEK 2.9 billion. The horse racing business declined by 5%, sports bet

ATG and Suomen Hippos joint venture, targeting the Finnish "marginalized" horse racing betting market

Swedish horse racing betting giant ATG and the Finnish Horse Racing Association Suomen Hippos have established a joint venture, Hippos ATG, planned to operate on ATG's internal gaming platform but independently in business. ATG CEO Mikael Bäcke stated that the long-term national monopoly has margina

BGaming is authorized to enter the Swedish market, with its games launching locally for the first time.

BGaming has officially obtained a B2B license from the Swedish Gambling Authority (Spelinspektionen), allowing it to provide certified games to licensed operators, which also means that Swedish players will be exposed to the company's products for the first time, including popular games "Merge Up" a

Swedish gambling ads are rampant! Why haven't these ads been banned yet?

The Swedish Trade Association for Online Gambling (BOS) urges the Swedish Gambling Authority (SGA) to clarify the classification of new gambling products.

The Swedish Online Gambling Trade Association (BOS) recently submitted a memorandum to the Swedish Gambling Authority (SGA), calling for an acceleration of the approval process and a clear definition of regulatory boundaries for emerging gambling products, including crash games, arcade-style content

FDJ and Zeal Collaborate to Invest in Sweden's Random State, Doubling Down on Global Online Lottery Expansion

French National Lottery company FDJ and German online lottery group Zeal Network SE announced a joint strategic investment in Swedish iLottery and iBingo operator Random State. This investment aims to promote the company's business expansion, marketing capabilities, and product innovation, helping i