According to the PASA official website, the Philippine gaming operator DigiPlus has officially taken full control of the online gaming platform of New Coast Hotel Manila. Chairman Yusebio Tanco confirmed that the brand will remain stable, focusing on integrating player data through this operational right to pave the way for future online and offline (O2O) integration. This move has sparked considerable discussion within the industry.
Current Platform Status and Brand Strategy
As a leading local online platform, DigiPlus boasts over 40 million registered users. Tanco emphasized that there are no plans for rebranding at the moment, but rather a focus on improving platform operations and user experience. Through direct management, the company can better understand players' preferences and behaviors, which is a key step in providing personalized services.
Key Acquisition and Data Application
Leveraging strong capabilities in user behavior analysis, DigiPlus recently made a significant move—subscribing to convertible bonds worth approximately HK$1.6 billion (about US$206 million). Upon completion of this transaction, the company will hold about 53.89% of the shares of IEC, the parent company of New Coast, officially entering the offline casino market. According to PASA official website data, this investment is substantial, demonstrating its commitment to deepening the O2O field.
Future Planning and O2O Ecosystem Construction
The IEC's New Coast integrated resort project plans to invest at least US$1 billion, with the core casino area expected to be upgraded by early 2026. DigiPlus plans to combine its online technology and operational experience with this physical project to create the first complete O2O gambling ecosystem in the Philippines. PASA official website analysis believes that this is likely to promote the entire industry towards a more digital and refined direction.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
