Bonus Bets are a core tool for sports betting operators to attract new users, activate dormant users, and promote retention conversion. They are issued in the form of website points or "free bets," providing users with the opportunity to bet without investing real money, while creating marketing le
Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
As of 2025, the legalization process of online casinos in the United States remains slow, although 40 states have opened up sports betting, only seven states have truly legalized real money online casinos. Leading global gambling operators such as FanDuel, DraftKings, and BetMGM have established spo
Meta is accelerating the full automation of its advertising business, planning to achieve the entire process from ad creation to delivery by AI systems by 2026. Advertisers will only need to provide their company website, and the rest will be handled by artificial intelligence. Internal information
Preface: Unveiling the Hidden Engine of a CityMacau, a tiny speck of land on the coast of the South China Sea, has created the most astonishing gambling revenue records in the world. It is not only a pilgrimage site for Asian gamblers but also a profit engine built on probabilities, psychology, and
At a high-profile roundtable during the 2025 Philippine Blockchain Week, leaders from Indonesia, the Philippines, and the blockchain industry sent a clear signal: Southeast Asia is moving from a "testing ground" for blockchain to the "core of infrastructure." This represents a new explosive turning
The online gambling industry in the Philippines is undergoing an unprecedented restructuring—not only in terms of digital leaps but also in how this industry is repositioning itself and the image of the Philippines in the global gambling landscape.Despite the general focus on the 2024 total gambling
WhatsApp, which originally started with the principle of "no ads, no disturbances," has finally taken a crucial step towards commercialization. This week, Meta officially confirmed that it will introduce advertising features in WhatsApp in the coming months. This change signifies that the world's mo
When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
In recent years, blind box trendy toys like Labubu have swept the youth market. From LoongStar, Pop Mart to The Monsters series, these trendy toy products with a "card drawing" mechanism are not only sought after for their unique designs and limited releases, but also stimulate the "collecting desir
Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
Meta's New Advertising Tool for Gambling Operators: Co-Creation Ads to Leverage User EngagementFacing fierce competition and rising advertising costs, gambling operators fear their ads might just be money down the drain. However, Meta's co-creation advertising system is bringing about a revolution,
In the rapidly evolving global online gambling industry, SharpLink Gaming Inc. (NASDAQ: SBET), an innovative online marketing company, is profoundly impacting and reshaping the industry's ecosystem with its unique technological strength and business model.Founded in 2019 and headquartered in Minnea
Meta is restructuring the foundation of the advertising industry with AI. With Zuckerberg's high-profile launch of three AI advertising engines, some industry insiders bluntly say: "This could be a major purge of ad placement personnel."Is this technological revolution just a gimmick, or a disrupti
KakaoTalk is one of the most popular instant messaging apps in South Korea, developed by Kakao Corp, and now has over 100 million users worldwide. It is not just a chat tool, but also integrates various functions such as voice calls, group chats, emoticons, file transfer, social content, and game a