Your Facebook ad targeting strategy can be better.This is not what most digital marketers want to hear, but in all likelihood, it is true. Facebook offers us a plethora of audience choices, which is great, but to use these audiences effectively and not counterproductively, some thought, knowledge,
The rise of deepfakes and synthetic identities is reshaping the security landscape of the gambling industry. With the rapid development of artificial intelligence technology, operators are facing unprecedented fraud risks. These risks not only threaten the stability of the platform itself but also
In the context of today's globalization, more and more game manufacturers are turning their attention to overseas markets, trying to get a share in emerging markets such as the Philippines, Brazil, and India.However, overseas promotion is not an easy task, especially for gambling games. Factors such
In today's gambling industry, the impact of data breaches extends far beyond the technical level. Recent incidents involving the leakage of player information remind us that in the eyes of players, a brand's reputation often depends on the security of every link in the supply chain.We often say that
Pok City is a rather low-profile game company within the industry.Unknowingly, Pok City has completed a three-level jump in employee size over 5 years, expanding from 400 people at the beginning of 2020, to 1000 people in 2022, and to 1500 people in recent years.In 2020, Pok City invited Tadao Ando
In today's digitalized gambling industry, affiliate marketing has become one of the most effective channels for operators to acquire new customers.This performance-based partnership model allows website owners, content creators, and marketing experts to earn commissions by promoting gambling product
Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op
In the increasingly competitive gambling market, precise communication and user maintenance have become crucial.LINE, as an extremely popular instant messaging tool especially in Southeast Asia regions like Thailand, Japan, and Taiwan, has become an important battleground for gambling companies to
In the digital age of information overload, the reach of traditional advertising continues to decline (Statista data shows that the global email marketing open rate in 2023 is only 17.8%), while Telegram, with its encrypted communication features and community ecosystem, is becoming the new blue oc
In the digital era flooded with algorithm games and virtual interfaces, Live Dealer Games are redefining the online gambling experience with their unique sense of authenticity and interactivity.This innovative model, which blends traditional casino rituals with 5G live streaming technology, has cre
In today's increasingly integrated world of gambling and finance, a new concept is quietly emerging—Prediction Market Betting.It is not traditional sports betting, nor is it typical stock or futures trading, but a form of "knowledge competition" based on the outcomes of events, gradually reshaping p
In the global online gambling industry, Betway is undoubtedly a well-known and representative brand. Since its establishment, Betway has gradually grown into one of the world's leading gambling operators through technological innovation, sports sponsorship, market expansion, and responsible gamblin
I. The Dual Nature of Meta's Advertising Algorithm: Intelligent but Requires GuidanceCore Mechanism:AI learning system based on user behavior data (clicks, shares, comments)Relies on pixel data and audience signals provided by advertisers for optimizationRequires a "learning period" of 2-7 days for
In the past few years, a global public health crisis has disrupted the normal operations of various industries, leading to the closure of countless businesses and millions of people unemployed.However, in this storm, the online gambling industry has risen against the trend, becoming one of the faste
A developer anxiously stated that his multiple apps were suddenly removed from the store without any warning, with the account indicating a violation of policies 8.3 and 10.3. After an overnight investigation, it turned out that the issue was caused by reskinning apps and misleading descriptions.Thi
Advertise to 97 million users in Japan through the LINE app, reaching a wide range of age groups with overwhelming volume.1) What is LINE advertising?Covering 97 million LINE users, reaching age groups from teenagers to those over 60. As a widely used social platform, 86% of users log in daily, thu