As the continental qualifiers unfold, the attention of soccer fans worldwide is now focused on the 2026 FIFA World Cup—set to be the largest edition in history. The tournament will be co-hosted by the United States, Canada, and Mexico, featuring 48 teams, a significant increase from the previous 32
In 2023, the frequency of gambling brand logos on the sidelines of the Premier League has increased by 470% compared to ten years ago (according to SportBusiness data).This phenomenon reveals an undeniable fact: online gambling sponsorship has become a core engine of the modern football business ec
2025 will be a breakthrough year for women's sports, with various important events, championships, and tournaments taking place across multiple disciplines. From soccer and basketball to tennis and athletics, these competitions will showcase the exceptional talent and dedication of female athletes
It features the ability to view matches as if it were a video game.United States.- Betano introduced its innovative in-game visualization tool for National Basketball Association (NBA) matches. Starting this season, Betano customers can watch and interact with live games as if they were playing a vi
It has among its functionalities the visualization of matches as if it were a video game.United States.- Betano introduced its innovative in-game visualization tool for National Basketball Association (NBA) matches. Starting this season, Betano customers can watch and interact with live games as if
Bet365 becomes the first company in the sector to achieve this feat, precisely in an edition marked by changes in format and regulations, which has left fans excited. The Champions League is the main club competition in Europe, bringing together the greatest football talents in the world today
This is a measure in response to the ban some countries have on this type of sponsorship.EMEA.- Following the ban in some countries on advertising betting services, several clubs playing in the Champions League were forced to change sponsors and remove the logos from their uniforms.Aston Villa, Stut
The Union of European Football Associations (UEFA) announced Kaizen Gaming, one of the world's largest GameTech companies, and its premium brand Betano as the official global sponsor of the Europa League and Conference League starting from the 2024/25 season until the 2026/27 season. The new agreeme
Sportradar Extends UEFA Data Rights Deal by Three YearsSportradar unveiled a multi-year extension of its exclusive betting data rights partnership with the European soccer governing body UEFA. In addition to that, the sports data specialist also extended its integrity partnership with the associatio
According to SportBusiness, the top online gambling and sports betting platform company bwin has decided not to renew its three-year partnership with UEFA, which expires at the end of the 2023/24 season, covering the UEFA Europa League and UEFA Conference League.The partnership, first signed in 2021
On July 11, 2024, Sportradar announced the extension of its exclusive betting data rights partnership with European football governing body UEFA Three years. Additionally, the sports data specialist has extended its integrity partnership with the association. The expanded rights agreeme
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