#Digital Marketing

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Rivalry teams up with Basketball Forever on Gen Z-focused NBA media campaign

Toronto-based sportsbook and iGaming operator Rivalry has announced a partnership with digital media company Basketball Forever to launch a multi-platform media campaign tailored for Gen Z basketball fans in multiple international markets throughout the 2024 NBA Playoffs. The partnership will see Ri

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Penn Entertainment’s theScore Bet signs multi-year extension to its Golf Canada partnership

PENN Entertainment has reached an agreement with Golf Canada on a multi-year extension for its Ontario sports betting brandtheScore BET to continue as the organization’s exclusive official gaming partner. The partnership includes sponsorship of Canadian golf championships the RBC Canadian Open and C

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