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The Operational Logic of Bonus Betting: How Sports Betting Platforms Utilize Promotional Mechanisms to Drive User Growth and Retention

The Operational Logic of Bonus Betting: How Sports Betting Platforms Utilize Promotional Mechanisms to Drive User Growth and Retention

Bonus Bets are a core tool for sports betting operators to attract new users, activate dormant users, and promote retention conversion. They are issued in the form of website points or "free bets," providing users with the opportunity to bet without investing real money, while creating marketing le

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Google Ads Keyword Research Guide: How to Find High Conversion Rate Keywords

Google Ads Keyword Research Guide: How to Find High Conversion Rate Keywords

In Google Ads, the choice of keywords determines the precision and conversion effectiveness of the ads. Choosing the right keywords allows your ads to precisely reach potential customers, achieving a higher ROI; choosing the wrong keywords, however, may waste the budget and lead to a large number of

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How to leverage Google Ads to target precise users? From "casting a wide net" to "meticulous cultivation" - the secrets of ad placement!

How to leverage Google Ads to target precise users? From "casting a wide net" to "meticulous cultivation" - the secrets of ad placement!

Imagine your advertising as a wide net. Initially, you need to cast it broadly to capture more potential users. However, as data accumulates, you'll find that not all fish are worth cultivating deeply. The real target is to find those "golden customers" who are willing to pay and can make repeated

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Complete Guide to Overseas KOL Promotion: How to Precisely Target and Boost Brand Growth Abroad?

In today's increasingly competitive global market, how can brands quickly establish influence and increase sales in overseas markets? Promoting through overseas KOLs (Key Opinion Leaders) has become the preferred strategy for many companies.By collaborating with local KOLs, brands can more accurate

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Catie Di Stefano. How to maximize ROI in today’s iGaming industry

Catie Di Stefano. How to maximize ROI in today’s iGaming industry

Di Stefano commented that operators can create a fun VIP experience that keeps players engaged far beyond boring bonus campaigns. This approach allows for more personalized promotions that reward specific behaviors. You’ve been part of the European online gambling industry since 2011 and have been a

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The increasingly popular Vietnamese real money slot games are going overseas with unique advantages in Google Ads.

The increasingly popular Vietnamese real money slot games are going overseas with unique advantages in Google Ads.

1. Market Analysis and Positioning1.1 Overview of the Vietnamese Gaming MarketThe Vietnamese gaming market, as one of the fastest-growing mobile gaming markets in Southeast Asia, has significant development potential and unique market characteristics. From January to September 2023, the total in-ap

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Lifetime Value (LTV) in Affiliate Marketing for iGaming

Lifetime Value (LTV) in Affiliate Marketing for iGaming

In iGaming affiliate marketing, the Lifetime Value (LTV) is a crucial metric that provides a comprehensive view of each customer's value in their relationship with the platform. While others, such as CPA (Cost per Acquisition) and conversion rate measure immediate return, LTV represents the total t

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