Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op
In iGaming affiliate marketing, the Lifetime Value (LTV) is a crucial metric that provides a comprehensive view of each customer's value in their relationship with the platform. While others, such as CPA (Cost per Acquisition) and conversion rate measure immediate return, LTV represents the total t
The iGaming market is rapidly becoming very competitive, so understanding the key metrics of the industry is essential for companies to evaluate their businesses in the best possible way. One of the main indicators in the industry is the Lifetime Value (LTV) of a player. In this article for GMB, inp
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