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According to The Guardian, as the 2026-27 season approaches with betting companies withdrawing from front-of-shirt advertising sponsorships, Premier League clubs are facing a revenue shortfall of up to 80 million pounds. This voluntary ban, negotiated by the clubs with the UK government, was reached

As the 2025-26 Premier League season officially kicks off this weekend, betting sponsorships continue to dominate the front of jerseys. Despite the Premier League's announcement to ban front-of-shirt betting advertisements from the 2026-27 season, 11 out of the 20 teams this season still have bettin
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