William Hillis a Britishgamblingcompany founded in 1934. Its product offering includessports betting,online casino,online poker, andonline bingo. Business operations are led from its headquarters inLondon. The company was previously listed on theLondon Stock Exchangeuntil it was acquired byCaesars Entertainmentin April 2021. In July 2022, William Hill was subsequently bought by888 Holdingsfor £2.2 billion.