Lithuania's Ministry of Finance recently proposed a legislative amendment to mandate the "Player Card" system from January 1, 2029, to monitor individual gambling activities both online and in physical venues. This measure requires each gambler to possess a physical card, linking gambling transactio
The Prague-based Fortuna Entertainment Group has reached an agreement to acquire 70% of the shares of Lithuanian gambling operator TOPsport. This acquisition marks Fortuna's entry into Lithuania, the most populous market in the Baltic region, and reflects its broader ambition to consolidate its posi
The Lithuanian Gambling Supervisory Authority (LPT) has launched an investigation into TopSport for using the gambling brand in promotions under the name of the Lithuanian Football A League (A Lyga), an act that is suspected of violating recently amended laws.The focus of the LPT investigation is on
Lithuania—In the first half of 2025, Lithuania's gambling revenue reached 131.5 million euros, a year-on-year increase of 13.4%, with total player spending reaching 2.3 billion euros, showing growth trends in both online and offline gambling.According to data from the Lithuanian Gambling Supervisor
To further consolidate its leading position in the Lithuanian market, Betsson Group recently announced a collaboration with international game developer BF Games to launch a new slot game inspired by Lithuania's top football club FK Zalgiris Vilnius. This game is now available on Betsson's brand Be
The Lithuanian Gambling Regulatory Authority, under the Ministry of Finance's Gaming Control Authority, has recently added several unlicensed gambling website domains to its blockade, further expanding its "blacklist". As of now, the total number of illegal gambling domains on the block list has rea
Lithuania has begun implementing phased gambling advertising restrictions, with a full ban on gambling advertising expected by 2028. To reduce the accessibility and social harm of gambling, the Lithuanian government will adopt a series of temporary regulations to gradually tighten the scope and form
Betsson Group has officially replaced its existing brand Betsafe with its flagship brand Betsson in Lithuania, marking another key implementation of the company's brand integration strategy in regulated markets. This rebranding retains the existing gaming experience while further incorporating Lithu
Lithuania’s Olympic Casino Group Baltija has been fined nearly €8.4m [$9.1m] for serious regulatory violations connected to the high-profile BaltCap embezzlement case.Lithuanian authorities determined the casino operator, which is part of Olympic Entertainment Group, failed to properly monitor suspi
In 2024, the company's revenue increased by 17 percent year-on-year to reach EUR1100m.Sweden.- Betsson Group announced its financial results for the entire year of 2024, which show an increase in revenue and operating profits for the company, along with an expansion in the Latin American market.The
Google has announced updates to its Gambling and Games advertising policy, which will take effect on 14 April 2025.The tech giant has released a provisional version of the new rules. Notably, it includes a formal definition of ‘gambling,’ which was omitted in the old policy. From April, Google will
BGaming has expanded its distribution network by entering into a content integration agreement with Playtech and offers its portfolio of slot games through the Playtech Open Platform (POP). Under the agreement, Playtech's licensed operators can access BGaming's games, which allow these operators to
Lithuania approved an amendment requiring financial institutions to block all payment card transactions from unregulated operators [Tuesday]. The government said online gambling participation with unlicensed operators will be significantly restricted following the signing of the law.The payments wil
