Midnite enters the football sponsorship market for the first time, becoming the training kit partner for Southampton for the 2025/26 season.

Southampton Football Club has officially announced a partnership with UK online betting operator Midnite for the 2025/26 season, where Midnite will serve as the official training kit partner of the club. This marks Midnite's first sponsorship deal with a football club and is a key step in their stra

Soft2Bet Acquires Naming Rights, Three Major Danish Football Leagues Debut with New Names

Following a new partnership agreement with the Danish Professional Football Association (Divisionsforeningen), iGaming operator Soft2Bet announced that its two subsidiaries will become the official title sponsors of the top three football leagues in Denmark, effective from the 2025/26 season.Accordi

Kwiff partners with Motherwell Football Club, making its first foray into Scottish football as a jersey sponsor.

The British technology-driven betting brand Kwiff has announced a partnership with the Scottish Premiership club Motherwell Football Club, becoming its official betting partner and shirt back sponsor for the 2025/26 season. This marks Kwiff's first football sponsorship project in Scotland, with the

Tipico becomes the official partner of the German 3rd League, completing the full coverage layout of German professional football.

Sports betting company Tipico has announced that it will become the official partner of the German 3. Liga (Third Division) starting from the 2025/26 season. The new agreement with the German Football Association (DFB) is for three years and will last until the end of the 2027/28 season.This partner

White-label regulatory tightening impacts Premier League sponsorship system: TGP Europe (bj88) exits the UK market, affecting clubs such as Bournemouth.

Due to severe violations of anti-money laundering and compliance regulations, white label operator TGP Europe recently announced its withdrawal from the UK market, officially returning its gambling operation license. This decision was made after the UK Gambling Commission imposed a fine of 3.3 milli

Betano aggressively enters the Danish market, forming a three-year strategic partnership with Brøndby football club.

Kaizen Gaming's Betano has established a three-year partnership with the Danish Superliga team Brøndby IF.Brøndby IF CEO Ole Palmå stated, "This is not just a significant commercial agreement, but a strategic partnership with an organization that aligns with our aspirations.""Over the past few month

DraftKings vs FanDuel: Who is the King of Online Sports Betting? The Ultimate Comparison!

Kaizen Gaming's Betano partners with Argentina's River Plate Athletic Club to become the front jersey sponsor of the players.

Kaizen Gaming has signed a partnership agreement with Club Atlético River Plate through its online sports betting and iGaming brand Betano.This will make Betano the main jersey sponsor and the front jersey sponsor of the River Plate team, and the agreement will last for this season.Julio Iglesias, C

Avaí signs the largest sponsorship deal in history, with the betting platform 1PRA1.BET.BR becoming the main sponsor.

Avaí Football Club officially announces the signing of a main sponsorship agreement with the online betting platform 1PRA1.BET.BR, with the contract valid until April 2026. This partnership not only becomes the club's most valuable sponsorship in recent years but also marks the beginning of a new ph

The Game of Change: Where is the Future of British Football Betting Sponsorship Heading?

As jersey sponsorship restrictions take effect, new regulatory bodies are established, and warnings about white-label collaborations are issued, UK football betting sponsorships are at a critical juncture of drastic change.Since the legalization of sports betting in the UK, the industry has formed a

European gambling industry to undergo massive changes in the next 5 years: Online sports betting and lottery growth to lead the world!

AC Milan announces new partnership with Brazilian sports betting company Reals.

AC Milan announces a new partnership with Reals, a company excelling in the Brazilian sports betting and online gaming market, which will become the official regional betting partner of the Rossoneri club in Latin America.In 2024, Reals was named the "Best Sports Betting Operator" in Brazil by SiGM

Birmingham Football Club's official Asian betting partner God55 has been marked as an unlicensed casino.

Birmingham Football Club's official Asian betting partner, God55, is under scrutiny for possibly being an unlicensed casino.Last week, on March 27, God55 announced that it would become the club's official Asian betting partner. However, this news report has been removed from the Birmingham City Foot

Online Gambling Sponsorship: The Core Pillar of Modern Football's Commercial Landscape

In 2023, the frequency of gambling brand logos on the sidelines of the Premier League has increased by 470% compared to ten years ago (according to SportBusiness data).This phenomenon reveals an undeniable fact: online gambling sponsorship has become a core engine of the modern football business ec

God55 becomes the official Asian betting partner of Birmingham Football Club.

God55 announced a new partnership with Birmingham City Football Club, becoming the club's official betting partner in Asia.To celebrate this partnership, God55 launched a special announcement video, which was filmed on location at Birmingham Football Club's St. Andrew's Trillion Trophy Stadium and t

Everton and Leicester City Football Clubs face trouble due to gambling sponsorships from BC.Game and Stake.

Last month, the UK Gambling Commission warned Premier League clubs not to engage in sponsorships with gambling companies. In the months prior, BC.Game announced its withdrawal from the UK, and Stake announced the closure of its UK operations. This former gambling operator decided to cease its UK ope