Udinese Football Club officially announced a partnership agreement with bet365 Scores, which will become the new sleeve sponsor for the team's jerseys for the 2025-2026 season.The collaboration will debut on August 9 in an international friendly match against Werder Bremen, where the bet365 Scores b
As the 2025/26 Premier League season approaches, Leeds United has officially announced a new commercial partnership with Parimatch. Parimatch will become the official sleeve sponsor of the Leeds United men's first team, with their logo appearing on the left sleeve of the team's home and away jerseys
SBK—a sports betting brand launched by Smarkets—has entered into a multi-year partnership with Bradford City Football Club, a newly promoted team in the English Football League One, becoming its official betting partner. This collaboration was facilitated by the sports marketing consultancy Strive S
Online casino and sports betting platform Rabona announced a partnership with top Italian club SSC Napoli, becoming its official regional sports betting partner. This partnership not only covers Italy but also extends to a broader European market, marking a key step in Rabona's expansion of its infl
To celebrate the first anniversary of signing the main sponsorship agreement with Corinthians Club, the betting company Esportes da Sorte will launch a series of fan interaction activities this week, from street installations to live events at the stadium, fully showcasing its brand commitment.The c
Online casino brand Mr Vegas has been officially appointed as the front jersey sponsor for Sheffield Wednesday Football Club for the 2025/26 season, marking the brand's first role as a jersey front sponsor in a UK football club. Previously, Mr Vegas was the jersey back sponsor for the club last seas
CopyBet announces the renewal of its shirt sponsorship agreement with the English Championship club Queens Park Rangers (QPR), continuing as the club's main commercial partner for the 2025/26 season.Under the new agreement, the CopyBet brand logo will continue to appear on the front of the QPR men's
Italian Serie A champions SSC Napoli have entered into a new partnership with the globally renowned operator bet365, designating bet365's statistics and live score app, bet365 Scores, as the official information and entertainment partner of the club.This collaboration will drive joint development of
iGaming group Soft2Bet has announced that its brand targeting the Romanian market, Don.ro, has entered into a multi-year main sponsorship agreement with Liga 1 top team CFR 1907 Cluj. This marks a further deepening of Soft2Bet's localization efforts in Southeast Europe.Under the agreement, the Don.r
Kwiff recently signed a multi-year partnership agreement with the English football club Millwall, officially becoming the club's official partner. This marks a deeper strategic cooperation extending from the previous FA Cup sleeve sponsorship.Under the new agreement, Kwiff will launch a series of fa
German football powerhouse Bayern Munich has announced a three-year partnership agreement with Kaizen Gaming's brand Betano, becoming an official partner of the club until the 2027/28 season.Bayern's Deputy CEO Michael Diederich stated: "We are delighted to have Betano join our roster of partners. T
A recent study reveals that global professional soccer is increasingly dependent on sponsorships from the gambling and cryptocurrency industries, many of which operate in legal gray areas or are entirely illegal.The survey, initiated by "Play the Game," covers data from nine top football leagues acr
Betsson Group has officially become the main partner of Club Brugge in Belgium, signing a three-year shirt sponsorship deal, which is the largest sponsorship cooperation in the club's history.According to the agreement, Brugge will print the logo of Betsson Group's live score app Betfirst.sport on t
Eurojackpot has signed a five-year cooperation agreement with the Dutch football club FC Twente, both men's and women's teams, becoming the club's official partner. According to the agreement, the logo of Nederlandse Loterij, which operates Eurojackpot, will be displayed on the sleeves of the team's
Ireland operator BoyleSports announces a multi-year partnership with Premier League club West Ham United, becoming the team's new chief partner and shirt sponsor. This partnership also marks BoyleSports' official return to the UK market, with plans for a large-scale expansion.As a significant move i
Kaizen Gaming's well-known online betting brand Betano has announced that it has officially become the official sponsor of the 2025 South American Women's Football Championship (Copa America Feminina). The tournament will be held in Ecuador from July 12 to August 2, 2025, with national women's teams
