As jersey sponsorship restrictions take effect, new regulatory bodies are established, and warnings about white-label collaborations are issued, UK football betting sponsorships are at a critical juncture of drastic change.Since the legalization of sports betting in the UK, the industry has formed a
AC Milan announces a new partnership with Reals, a company excelling in the Brazilian sports betting and online gaming market, which will become the official regional betting partner of the Rossoneri club in Latin America.In 2024, Reals was named the "Best Sports Betting Operator" in Brazil by SiGM
Birmingham Football Club's official Asian betting partner, God55, is under scrutiny for possibly being an unlicensed casino.Last week, on March 27, God55 announced that it would become the club's official Asian betting partner. However, this news report has been removed from the Birmingham City Foot
In 2023, the frequency of gambling brand logos on the sidelines of the Premier League has increased by 470% compared to ten years ago (according to SportBusiness data).This phenomenon reveals an undeniable fact: online gambling sponsorship has become a core engine of the modern football business ec
God55 announced a new partnership with Birmingham City Football Club, becoming the club's official betting partner in Asia.To celebrate this partnership, God55 launched a special announcement video, which was filmed on location at Birmingham Football Club's St. Andrew's Trillion Trophy Stadium and t
Last month, the UK Gambling Commission warned Premier League clubs not to engage in sponsorships with gambling companies. In the months prior, BC.Game announced its withdrawal from the UK, and Stake announced the closure of its UK operations. This former gambling operator decided to cease its UK ope
Coral has partnered with Birmingham City Football Club to become the club's official betting partner in the UK.This multi-year agreement will include creating engaging experiences for fans, such as acting as the official goal sponsor and collaborating at the Fan Park before match days.The partnershi
Kwiff has partnered with Millwall Football Club to become the sleeve sponsor for the club's FA Cup fifth round match against Crystal Palace this weekend.Millwall will face the Eagles at Selhurst Park Stadium, competing for a spot in the quarter-finals of the world's oldest national football competit
Betfred boss Fred Done has paid out over £1 million ($1.26 million) to Liverpool for winning the Premier League title, with 11 games still to go in the season. In fact, despite there being 11 games left until the end of the 2024/25 Premier League season, Betfred co-founder Fred Done believes t
The UK Gambling Commission has announced that Stake.uk.com will cease operations in the UK market starting next month.Previously, the Commission investigated a video on social media that featured the Stake logo, which included an adult female actress outside the University of Nottingham Trent. Playe
The sports betting operator Tipico, oriented towards Germany, has signed an extended cooperation agreement with the top German football league, Bundesliga.According to the terms of the agreement, Tipico will continue to serve as the official partner of both the Bundesliga and the 2. Bundesliga. The
Italian football club Como 1907 has reached a new multi-year partnership agreement with Playbet.io.The deal was facilitated by Nick Hunter of P11 Group and commercial agent Oliver Smith, establishing Playbet.io as the official entertainment partner of the club.This partnership will feature the Playb
QuinnBet has announced its latest partnership in the football world, becoming the official sponsor of Millwall Football Club. Through this initial two-year partnership, QuinnBet will benefit from live brand exposure around the Lions' home ground, The Den, as well as online brand exposure through the
Independiente team announced a new partnership with Sportsbet, which will become the main jersey sponsor for the 2025 season.The online betting platform has been fully endorsed by the Buenos Aires Province Lottery and Casino Authority (PBA), and will occupy a prominent position on the home and away
Dafabet has announced a new agreement that extends its long-term partnership as the front-of-shirt sponsor for Celtic Football Club by three years.This renewal marks the longest shirt sponsorship in the history of Celtic, as Dafabet will have been the club's front-of-shirt sponsor for 12 years by th
