In the current rapid development of artificial intelligence, people's concerns about the increasingly scarce real connections between people are becoming stronger, especially in industries such as gambling that traditionally have a high degree of social attributes. Behind this anxiety is the trend of social activities moving from face-to-face communication to digital migration. The "American Time Use Survey" shows that since 2003, face-to-face social time has decreased by more than 20%.
However, the rise of social media does not isolate contacts, but instead provides new possibilities for establishing real communities in a virtual environment. Keep.Social (formerly KIPEM+) is repositioning under this trend, committed to creating a social solution for the iGaming industry that integrates artificial intelligence with human emotions.
Marcus Adolfsson, Vice President of Keep.Social products, said: "Our goal is to make the interaction between brands and players not just 'interaction', but to establish lasting, warm connections." The new platform focuses on a highly integrable API as its core, emphasizing the efficiency of content distribution driven by machine learning, while ensuring that the "voice" comes from real people, whether they are players, KOLs, or brand representatives.
In the gambling scene, this "humanized social" is particularly crucial. In the past, gambling operators often used social media as a one-way marketing tool, ignoring the potential of natural interaction between users. Adolfsson pointed out: "Truly effective social content is not sales advertising, but sharing that resonates. Gamblers discussing winning streaks, showing off big prizes, and exchanging strategies are the real materials that can build a sense of community."
Keep.Social's toolbox supports player-generated content, personalized information streams, video comments, thematic tags, and real-time interactions, and can even create a social atmosphere similar to sports betting in traditionally "isolated" games like slot machines. Its philosophy also echoes the gradual shift of gambling advertising from the image of "all-in" individual gambling to a new trend centered on friends and groups.
Of course, the combination of social media and gambling is not without risks. Keep.Social has built-in auditing and community governance mechanisms in the system to ensure that the content is healthy and complies with regulatory requirements. Adolfsson emphasized: "What we advocate is not addictive interaction, but responsible social contact."
Faced with the question of "whether technology will replace real emotions," Adolfsson firmly believes the answer is "no": "The duty of AI is to amplify humanity, not to replace it. The future social gambling platform must be both intelligent and efficient, and also authentic and trustworthy."
Ultimately, Adolfsson hopes that the entire gambling industry can change its concept: social should not just be an additional feature, but should become the core of the product. "Technology is ready, and players are already prepared. Now, it's time for the brands to act," he said. Keep.Social tries to fill this key puzzle piece, building connections while also making the entire gaming experience more 'humane'.
