Recently, I came across something interesting, so after a break of more than ten days, I finally got the motivation to write about it.

In recent years, short dramas have taken off from China and swept across the globe, with stories of making millions of dollars in a single week in certain markets. However, in the booming short drama scene, the gambling industry has always been "insulated" until the Philippine giant BINGOPLUS incorporated short drama content, which made the industry realize: gambling can be played this way too.

In reality, regardless of whether the betting platforms are compliant or not, over 90% of them still heavily rely on major media channels to buy traffic to maintain operations. However, data shows that 60%-80% of users who jump from major media to betting platforms are lost on the same day. Considering the cost of nearly 2 dollars per click, this means a huge budget is wasted every day.

More importantly, the current betting ecosystem lacks "intermediate options" as a buffer. In real casinos, to keep gamblers always in a good mood, they often come with cinemas, stages, SPAs, and other entertainment facilities to extend the stay time of players and increase overall revenue. However, the purely gambling environment of online platforms lacks content to capture user attention when players are "tired of gambling" or "temporarily do not want to gamble," leading to inevitable losses.

BINGOPLUS's integration of the short drama API is precisely to break this dilemma. Whether it's new users who have not yet started betting or old players who are temporarily tired, they can get a "buffer space without leaving the platform" through short dramas. This not only improves retention rates but also significantly enhances the final conversion efficiency of payments.

It is precisely by identifying this pain point that DramaX, born from the gambling industry, established a short drama API team specifically for the gambling industry. Rather than saying it's "importing short drama content," it's more about introducing a "third option" to the gambling industry:

Non-gambling does not leave, immersive consumption.

DramaX not only provides high-conversion hit dramas and edgy thematic dramas as content sources but also deeply integrates with the betting platforms' wallet systems, allowing users to make "seamless payments" while immersed in the dramas. Unlike gambling bets that require payouts, almost every dollar earned from short dramas is pure profit.

Of course, many platform owners also express concerns: What if players get addicted to short dramas and stop gambling?

In response, DramaX speaks with data. According to Google's short drama analysis report, the average spending of short drama users is generally higher than that of the gambling industry. And since short dramas do not have a payout mechanism, even if users are addicted to the content, they are still creating net revenue for the platform. Moreover, since the short drama is parasitic on the betting platform through an API, all payments still occur within the original platform system, so there is no issue of user loss.

To further enhance the linkage between short dramas and gambling, DramaX also introduced a "short drama cashback mechanism": the money spent by users on short dramas is returned as betting credits in proportion, cleverly guiding users back to the main gambling route, forming a positive cycle.

In terms of cooperation models, DramaX offers three schemes:

Joint venture model

Integrating with the betting platform's wallet, users directly use their recharge amount to watch short dramas, sharing revenue according to the profit-sharing ratio, with DramaX giving the larger share to the platform.

Flow model

Suitable for high-end platforms emphasizing service experience. Users can exchange their betting turnover for short drama content, with DramaX only charging service fees and technical costs such as bandwidth.

Advertising model

Targeted at alliance traffic platforms without a wallet system. Users can unlock short drama content by watching ads, with ad revenue shared proportionally between the parties.

The gambling industry is constantly evolving, and the DramaX team, with its background in the gambling industry, has a deep understanding of platform operations. They believe that industry innovation should not be limited to "how to bet" but should also start from the service ecosystem to maximize the value of each traffic. By integrating short drama content, platform owners can not only retain more users but also expand revenue channels, achieving the ultimate goal of "making each user spend an extra dollar."

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