Online casino and sports betting platform Rabona announced a partnership with top Italian club SSC Napoli, becoming its official regional sports betting partner. This partnership not only covers Italy but also extends to a broader European market, marking a key step in Rabona's expansion of its influence in Europe.
Under the agreement, the two parties will launch a series of promotional activities focused on community interaction and fan engagement, including player interaction quizzes, promotional content, customized betting opportunities, and offline events, aiming to enhance the fan experience and deepen the connection between the brand and fans.
Leonardo Giacomelli, the global business head of Napoli, welcomed the cooperation: "We are delighted to partner with Rabona, which not only helps the club get closer to its vast European fans but also demonstrates our shared commitment to innovation and passion." He stated that both parties would launch a series of creative fan activities to convey the spirit and culture of Napoli football.
It is worth mentioning that Napoli had just announced a partnership with bet365 Scores to establish an information and entertainment platform. This cooperation with Rabona is a continuation of the club's digital strategy, aimed at consolidating its brand impact on the international market.
Rabona also expressed high expectations, with a brand representative stating: "Our name 'Rabona' comes from a football technique known for its beauty, which is exactly the style loved by the legendary captain of Napoli. This cooperation is a dream come true, and we hope to connect fans with the team through technology, creating a more immersive football experience."
Although Italy has banned gambling companies from advertising on the front of football shirts since 2019, gambling companies can still participate in football marketing through regional cooperation, digital promotion, and interactive content. The Italian regulatory authorities are also restructuring the iGaming market, with a list of 46 operators qualified to enter the next phase released earlier this month.
In this context of policy restrictions and digital innovation, the cooperation between Rabona and Napoli is seen as a typical case of gambling brands finding compliant paths and enhancing user engagement, also indicating a new direction for sports marketing in the European market.
