As the official betting partner and sleeve sponsor of Leeds United, Ukrainian sports betting operator Parimatch UK announced the launch of a series of fan engagement activities for the new Premier League season, bringing multiple benefits to fans.
The first round of activities has already partnered with local media to give away tickets before the first home game of the season. As Leeds United returns to the top league from the Championship, subsequent activities will include meet-and-greets with former players, signed memorabilia giveaways, and more ticket raffles at Elland Road Stadium.
Adam Davenport, head of Parimatch UK, stated that this collaboration aims to "create passion, pride, and unforgettable moments for fans," including delivering signed jerseys to fans and arranging unique experiences with Leeds legends.
Headquartered in Gibraltar, Parimatch's operations include sports betting and online casinos, with the brand fully covering Elland Road Stadium, the Thorp Arch training center, and the team's digital channels. Besides football, Parimatch also engages in other sports and became the official sports betting and gambling partner of UFC Asia in March this year.
It is worth mentioning that although the company was founded in Ukraine, it has been banned from operating there due to alleged dealings with Russia, which the company denies.
