Swedish operator ATG has announced its financial data for the first half of 2025. Net Gaming Revenue (NGR) was SEK 2.6 billion (approximately USD 237 million), a 5% decrease year-over-year, with total group revenue also falling to SEK 2.9 billion. The horse racing business declined by 5%, sports betting by 3%, and the casino sector saw the largest drop, at 13%.
The size of the user base remained stable, with customer numbers holding at around 1.4 million. Among them, 89% of customers were identified as "green players" (not affected by problem gambling), contributing 83% of the turnover, highlighting ATG's structural advantage in responsible gambling.
In terms of costs, total expenses rose 1% to SEK 2.2 billion, with tax expenses reaching SEK 627 million. A significant factor in the performance pressure was the increase in Swedish gambling tax from 18% to 22%. Excluding tax, costs were SEK 1.6 billion, a decrease of SEK 47 million year-over-year. Ultimately, ATG's operating profit was SEK 671 million, down SEK 170 million from last year.
ATG's Chief Financial Officer Lotta Nilsson stated that the company will focus on revenue growth and cost control in the future, and retain a large user base by expanding products. This fall, ATG will launch a new major horse racing game "V85" to enhance market competitiveness.
It is also worth noting that ATG had previously accused Finnish gambling monopoly operator Veikkaus of anti-competitive behavior during the market liberalization process in Finland.
