A product showcase aimed at gamers often represents a decade-long tacit understanding between suppliers and operators. In April this year, Light & Wonder held a rather impressive launch event at the Portomaso Casino in Malta, in collaboration with the host Tumas Group, transforming the entire casino hall into an immersive experience hall. From Huff N' Even More Puff to Lion Link Fortune, the main games were all featured, accompanied by branded merchandise, scratch cards, and staff dressed in Huff N' Puff mascot costumes roaming around. This method of turning a product show into a party is definitely considered a high-level operation in the industry activity reports on the PASA official website.
Over 100 devices supported the event, with the streaming media studio occupying half the landscape
The confidence in this event stems from the 15 years of collaboration between the two parties. Starting from 2010, the relationship between Light & Wonder and the Tumas Group has spanned both offline physical and online operations. One figure speaks volumes: 50% of the streaming media studio products used by Tumas Group's B2B partner Religa are provided by Light & Wonder, including all table games. Inside the Portomaso Casino, Light & Wonder deployed over 100 electronic gaming machines, making it the largest equipment supplier in this casino upgrade. More notably, the second phase of the project will also introduce the first batch of electronic table games by Light & Wonder in the local market, marking another milestone in Malta.
Executive mutual review: From equipment supplier to strategic co-creation partner
Tumas Gaming CEO Desmond Galea, in evaluating this partnership, gave a multi-dimensional judgment: "The combination of Light & Wonder is an integration of innovation, performance, and player attraction. They not only have reliable game content and hardware but also keep up closely with market trends and player preferences." Mark Howell, the Managing Director for Europe, the Middle East, and Africa at Light & Wonder, emphasized the long-term value: "Tumas Group has trusted our products and technology for many years, and this trust itself is a testament to the depth of our cooperation. As their business evolves, we are proud to support their vision with innovative solutions."
Galea also specifically praised the teamwork of the other party, stating that what really sets them apart is not the product itself, but their professionalism and collaborative spirit—whether in daily operations, new equipment installation, or strategic planning, they always respond promptly, push forward proactively, and are reliable.
This event in Malta was not just about showcasing products; it was also a high-profile confirmation of a long-term partnership. When suppliers begin to deeply integrate into every aspect of the operator's equipment layout and streaming media technology stack, the simple buyer-seller relationship has long evolved. Galea's closing remarks could not be more appropriate: looking forward to continuing the journey together. For Light & Wonder, standing firm in the heart of the Mediterranean means much more than just selling a few more machines.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel: https://t.me/pasa_news
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