Gaming supplier Zitro held its first "Zitro Experience" customer experience exhibition in Colombia at the iconic Gaira Café in Bogotá on April 16, where industry leaders gathered and the fully booked event itself became the best footnote for the brand's regional appeal. That evening, Zitro showcased three product lines in one go—the GLARE series with visual impact and immersion, the CONCEPT series with a rich game library and enthusiastic response, and the latest flagship FANTASY series as the finale highlight. Zitro Digital also displayed its latest online game product matrix, further highlighting the brand's expanding digital footprint in the Latin American region. The event also featured high-level live entertainment and dining experiences, receiving very positive feedback from customers. Alejandra Burato, Zitro's Regional Director for Latin America, spoke realistically after the event: This event was special for the team, both as an opportunity to deeply connect with customers and as a window to showcase products specifically polished for the Colombian market. She also hinted at the next stop—the Zitro Experience in Peru is coming soon.
From GLARE to FANTASY: Three Product Lines Supporting the Colombian Narrative
Zitro's displayed product matrix was carefully arranged. The GLARE series focuses on visual impact and immersion, the CONCEPT series covers diverse player preferences with a vast game library, and the FANTASY series, as the latest flagship line, carries the mission of conveying the brand's innovative capabilities to the market. The three-pronged strategy reflects Zitro's attention to the Colombian market—not simply transferring global products, but selecting and combining them according to regional player tastes.
Zitro Digital's online product display is also noteworthy. As the Colombian online gaming market continues to expand, Zitro is transitioning from a traditional offline game supplier to a full-channel content provider. Integrating digital products with physical displays is both a response to customer needs and an upgrade statement for its own brand positioning.
From Colombia to Peru: Latin America Becomes Zitro's Strategic Stronghold
Burato specifically mentioned the plan for the Peru station in her post-event statement, indicating that the "Zitro Experience" is not a one-time marketing action, but a replicable regional market cultivation model. The Latin American gaming market has attracted the attention of many international suppliers in recent years, but not many can establish stable customer relationships and brand recognition locally. Zitro chooses to communicate with customers through exclusive experience exhibitions rather than traditional exhibitions, essentially exchanging higher investment for deeper customer engagement.
PASA Official Website continues to track the regional expansion dynamics of global gaming suppliers, noting that Zitro's deep cultivation strategy in Colombia provides a valuable sample for B2B gaming suppliers. When product homogenization becomes a common problem in the industry, those who can upgrade customer relationships from transactional to experiential levels will be able to seize greater bargaining power in the regional market competition. The feedback from the Peruvian market will be a key criterion to test the replicability of this model.
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