June 30, 2025: Midnite, one of the fastest-growing online sports betting companies in the UK, has been named the main partner for Sheffield United for the 2025-26 season.
The Midnite logo will appear on the front of the Blades' men's and women's first team jerseys, training gear, and adult replica kits. Additionally, it will be featured at Bramall Lane stadium, on the home match team lists, matchday schedules, and the club's social media platforms.
This partnership also introduces the Midnight Premium Seat Upgrade service. Before each men's home league match, two lucky season ticket holders will be randomly selected to enjoy a prestigious matchday experience in the Tony Currie Suite.
Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club through a series of unique moments and unprecedented opportunities throughout the season.
Earlier this year, Midnite was the official betting partner of the 2025 World Snooker Championship held at the Crucible Theatre in Sheffield.
Jonathan Shaw, Vice President of Development at Midnite, stated: "Midnite is honored to be the main partner for Sheffield United this new season. The club has a glorious history and maintains a close connection with its fans, and we are committed to helping create an unforgettable season for Sheffield United supporters."
"This partnership continues our efforts to establish Midnite as a challenger brand in the UK market, aiming to enhance our influence and provide a real alternative to traditional frontline operators. We look forward to working together with the club and its fans throughout the season."
Paul Field, Commercial Director at Sheffield United Football Club, said: "We are delighted to welcome Midnite as our main partner for the 2025-26 season. They have shown a clear commitment to working with the club and its fans, and their thoughtful and cooperative approach has impressed us."
"We look forward to further developing our partnership this season and bringing some memorable moments to Blades fans."
The partnership between Midnite and Sheffield United will operate in accordance with the Gambling Commission's code of conduct.
About Midnite
Midnite is shaking up the traditional UK betting landscape as a true challenger brand. The company stands out with its proprietary suite of sports betting and casino platforms, bringing players closer to the games they love. This proprietary technology allows Midnite to truly focus on the customer, providing an exceptional player experience while maintaining the highest safety standards.
Supported by leading investors such as Raine Group, Discerning Capital, Venrex, Makers Fund, and Play Ventures, Midnite has raised over $35 million to date. Midnite holds licenses from the UK Gambling Commission and the Irish Revenue Commissioners and is regulated by them.
